Guesthouse

When

Since 2023

What

Co-Founder

Who

GUESTHOUSE LLC

Where

Los Angeles, CA

Guesthouse is a design collective that specializes in the creation of music, merchandise, and marketing (the website is designed to showcase these aspects accordingly) Currently working independently on creative projects with the ultimate goal of providing high quality marketing services to artists.

The current website is here. This version of the website is currently under construction, but you can view a prototype of the homepage here.

  • Experimental
  • Minimal
  • Passion

Graphic Standard

01

The use of 2021 LomoChrome Purple Pétillant 35 mm ISO 100–400 was an early part of the project and has continued to fuel the brand with high-quality, unique imagery.

Essentially, the color negative film turns most of the pigments into a vibrant pink and purple with an undertone of green.


The film is used to capture interesting scenery, product shots, and behind-the-scenes work that goes into the brand.
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The intricate palette the film produces inspired the spread of colors chosen to represent the graphic identity.

The logo is an altered version of the font Amador designed by Jim Parkinson.

The choice of type is influenced by the brands motivation to main a cryptic presence online.  

Website UI/UX Development

02

Music

The style of the UI is incredibly minimal. during the creation of the format we are constantly asking ourselves whether it is necessary to include certain design patterns for the user to understand.

Less is more. For a few different reasons, this design guideline was explicitly followed throughout the.

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Fashion

Each core branch of Guesthouse is given a separate home page after the initial page.

For fashion, the product page functions as the home.

The minimal aesthetic is fueled by a desire to:
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  • maintain a cryptic and mysterious presence online
  • give spotlight to the work
  • let the audience create their own perspective on the work

Media

The media page is unique from the rest of the UI as it presents the content with a same motivation, but through a maximalist perspective.


the design mimics a theater, removing almost all other content from the page, allowing the user to solely focus on what is in front of them.

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